Yes, Businesses Really Can Stay Neutral in the Culture Wars

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Why go out of your way to offend large portions of your constituency?

Obviously, there are many ways in which companies express their particular values and priorities. Do they donate to pro-life clinics or pro-abortion clinics? Neither? Both? What are their policies on transgender issues, including the use of preferred gender pronouns and bathroom access?

On some level, given the highly divisive climate in which we live today, most companies will lean one way or the other when it comes to donations and policies. But those decisions are often more internal than external, and when it comes to national branding and advertising, they often stay neutral on the culture wars.....

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